Time to reflect on my experience with CEB Workforce Surveys & Analytics to this point. Sharing this knowledge is certainly past due, but I hope you find my insights valuable none-the-less! To start, I work with two distinct types of surveys:
Employee Opinion Surveys (EOS)- Sample or census survey in which content is used to collect employee opinions about key business strategies, decisions, processes, etc. and determine the effectiveness and alignment of these initiatives via the performance of the business and the engagement of its employees.
360 Degree Feedback Surveys (360) - Sample survey in which leaders gain 360 degree feedback from multiple levels of the organization (upward, downward, peer). Content is specific to assessing an individual in relation to the key professional development and leadership metrics of the organization.
Consultants work to develop survey content/response scales/metrics that align with an individual business's needs. In almost all cases, individual questions are categorized into mega themes, and open-ended questions are coded into mega topics for reporting purposes.
Survey data is often compared to historical data, internal benchmark data, and/or external normative data in order to gauge positive and/or negative progress on company initiatives and compare results to industry best practices.
